If you need more information about yes:sms, please email: info@yessms.co.uk yes:sms is a service developed and operated by m:genie ("We/Us"). yes:sms takes your privacy very seriously in particular in relation to yes:sms' services ("Service"). Any personal information you ("You"/"Member") give us is treated confidentially and held with care and security. Please read the following statement to understand how we use your personal information. This policy may change from time to time so please check back on a regular basis. How we gather information We will NEVER release your personal information to any other third party without your express permission except for the sole purpose of data verification and supplementation.   When we give information to the advertisers, agencies or other companies that participate in the Service, it is in the form of grouped statistics based on members' information while participating in the Service. The Service is designed to make it impossible for outside companies to extract personal information without your consent. We follow rigorous security protocols within our company to safeguard any personal information you share with us.  How we store information When you register voluntarily on our web site at www.yessms.co.uk or www.yessms.net for our Service, we collect personal information from you including names, addresses, email addresses, demographic information and other personal information. This information is secured by yes:sms using advanced technology in data security to prevent data loss or unauthorized access or use of personal data. yes:sms is committed to continually staying at the forefront of data security. In addition to registration we may ask you for personal information at other times including (but not limited to) when you complete surveys or interact with advertisements. Any subsequent information gathered from you through the Service will be subject to the same data security as outlined above in this privacy statement. When you register with the Service, you will receive a user-specific username and password. With this username and password, you can at any time review and modify your profile online. We store your password in an encrypted form.  How We Use Information The personal information you provide is used to customise the Service to your needs. For example, if you select cinema and music as interests, only advertisers with promotions relevant to these interests will be interested in sending you any information on their offering or events. Advertising partners will be able to plan marketing campaigns using aggregate profile data. For example, they could choose to send a promotion to all users of the Service living in London, interested in music and arts. However, they will not be able to access any individual profile data. We may do research and provide reports on our users' demographics, interests and behaviour based on the information provided to us upon registration, during a promotion or from surveys. This research and reports only relates to groups in general and will never identify you individually. We may share these general statistics with advertisers or partners to enable them to better provide advertisements or offers to members in their areas of interest. We may for storage and aggregation purposes need to send your personal information internationally although information stored outside the UK will not be disclosed to any other party. Furthermore, due to the fact that the Internet infrastructure is global, the information you provide may be transferred outside of the European Economic Area to a country that does not have similar data protection legislation. It will however be kept confidential and in accordance with this Privacy Statement and by submitting your personal information to us, you consent to these transfers. How We Share Information We do not sell or rent your information to anyone. Your personal information will not be released to any third party without your express permission except in special circumstances such as when the law requires it or under the circumstances described below.   Some advertisements or promotions sent to you as part of the Service may contain options to interact with the sender (e.g. a call back function or a link to a WAP site). When you provide information while visiting partner sites, it's the partner site that collects your personal information. The information practices of these partner companies, advertisers and web sites linked to the yes:sms Service are not covered by this privacy statement. Please note that the privacy policies of partner sites may differ from those of the Service.  We may share our group statistical research and reports with advertisers or partners (see the section titled How we use information). Occasionally, third parties are utilised for the purpose of data verification and supplementation. For example, we may check that the address given upon registration is spelled correctly by verifying the information provided by members against information available for that purpose from other sources. When third parties are employed for these purposes, the confidentiality of your personal information is maintained in strict conformity with this Privacy Statement and Terms & Conditions. In the event that this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchaser's advisers and will be passed on to the new owners of the business. Changing, Correcting and Updating Information Members opt-in to receive advertisements and promotions at registration. At any time, you may adjust the maximum number of messages received by updating your personal profile in the Profile section on the Service website. You can opt-in to receive promotions or offers from advertisers and partners via several technical platforms (e.g. SMS, WAP, web). At any time during participation in the Service, you can enable or disable any such platform by updating your personal profile in the Profile section on the Service website. Member Choices For Use Of Information Members can update their own personal account information at any time by updating their personal profile in the Profile section on the Service website. Your Service account can be deleted or deactivated, but doing so will result in not being able to receive any further messages or access any member-only area of the Service site. Please contact terminate@yessms.co.uk for further instructions about deleting or deactivating your yes:sms Service account. A member may discontinue participation in the Service at any time by submitting a termination request through email at terminate@yessms.co.uk. Any residual information will be deleted within 90 days of cancellation. Consent By disclosing your personal information on the Service web site, you consent to the collection, storage and processing of your personal information by the Service in the manner set out in this privacy statement. yes:sms reserves the right to change this Statement, and/or any part thereof, at any time. Any change to the Statement shall be effective upon posting the modified Statement on the Service web site under Privacy Statement and yes:sms notifying the posting of the modified agreement on the Service web page for a period of 30 days. Member's non-termination or continued use of Service after this period shall be deemed acceptance of the modified Statement. Any questions or concerns regarding our information practices should be directed by email to info@yessms.co.uk We welcome questions and comments about our Privacy Statement. Please contact us via email at info@yessms.co.uk